METRO GROUP
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Corporate StrategyMETRO GROUP is the world’s third-largest trade and retail group in terms of sales. Operational responsibility lies with the sales divisions Metro Cash & Carry, Real, Media Markt and Saturn as well as Galeria Kaufhof, all of which command a leading position in their respective market segments. The Group’s real estate business is managed by METRO Group Asset Management. METRO GROUP’s goal is to provide for the long-term appreciation of its corporate value through profitable and sustained growth. Maximum customer orientation, strategic expansion, the sales divisions’ positioning and efficient processes create the foundation for this. METRO GROUP is characterised by a corporate management that fosters self-initiative on the part of each individual employee. The guiding principle is: as decentrally as possible, as centrally as necessary.
Customer orientation
Position and expansion
Efficient processes and structures
METRO GROUP focuses on its customers’ needs in everything that it does. For the sales divisions, this means adjusting their concepts flexibly to consumers’ and commercial customers’ living and shopping habits. This calls for demand-orientated assortments with a compelling range of products, quality and price. The high level of customer orientation is also mirrored in individual assistance provided to customers, a comfortable shopping experience and exclusive services. The sales divisions’ strong local roots enable employees to identify customer demands and location-specific characteristics at an early stage and respond appropriately. At the same time, the sales divisions profit from the strength of a global group. METRO GROUP stands for entrepreneurial passion, performance strength and market knowledge. The brand message "Made to trade.", which was introduced in May 2009, sums up METRO GROUP’s self-image.
With its four sales divisions, METRO GROUP is well positioned and internationally successful. The large-format trade and retail concepts Metro Cash & Carry, Real as well as Media Markt and Saturn form the core of its business concept. They operate in 34 countries in Europe, Asia and Africa and individually fuel their international expansion. Sensible acquisitions can support and accelerate this development.
METRO GROUP operates in markets characterised by different degrees of market maturity. The sales divisions adapt their product range to country-specific characteristics in order to strengthen customer loyalty and international expansion – without altering their fundamental sales format.
METRO GROUP’s international positioning strengthens its resistance to economic slowdowns in individual countries or regions. In its expansion, the Company has a long-term focus on potential growth markets with growing economic strength and favourable purchasing power trends.
METRO AG acts as the management holding company of METRO GROUP. Based on a planning and budgeting process, METRO AG actively manages the sales divisions’ strategic decisions and the centralised allocation of capital and resources to the sales divisions. The retail and real estate businesses are consistently separated to account for the distinct differences between these asset classes.
METRO GROUP aims to improve its process efficiency to be able to tap existing and new markets even better. This is why Shape 2012 employs the maxim: as decentrally as possible, as centrally as necessary.
Shape 2010 will markedly reduce the Group’s complexity. The new organisation is characterised by progressive structures with full operational responsibility at the level of the sales divisions. This facilitates greater customer orientation, improved cost management and gains in efficiency. The sales divisions are given the entrepreneurial freedom they need to meet the centrally defined strategic goals and return targets.
Metro Cash & Carry China opens two wholesale stores in one single day
Germany
Strategy
Awards
In Figures
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