METRO GROUP
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Advertising
MGA METRO GROUP Advertising GmbH is a cross-divisional service company of the METRO GROUP operating at the national and international level. In this function it takes on central duties in consulting, procurement, execution and coordination of advertising services and projects for the sales divisions. In addition to establishing a high quality standard the company focuses its activities on harmonizing the advertising business processes with a view to achieving sustained cost benefits and a competitive edge.
From newspaper ads to brochures, from billboards to magazines, from radio advertising to TV spots – the services offered by METRO GROUP Advertising map the complete range of modern advertising material production. With discipline departments specializing in the fields "Consulting", "Media", "Production" and "Paper" as well as an extensive array of further services, MGA and its offices in Duesseldorf, Warsaw, Bucharest and Moscow handle cross-country advertising projects for the internationally active sales divisions of the METRO GROUP.
The communication activities of the METRO GROUP are as diverse as the retail industry. Purchasing the required advertising services and realizing each individual campaign is the core business of MGA. Its specialists analyze the respective tasks and advise the sales divisions in optimizing their customer communication. As a central service company, METRO GROUP Advertising achieves cost benefits by leveraging synergies in the field of production and by bundling volumes for the purchase of advertising materials.
Whatever the advertising message to be transported - MGA will make sure that it reaches the consumers. But publication is just the last step in a long process chain. This also includes a media plan that is adopted to the specific target groups, for example. METRO GROUP Advertising selects the adequate media and books them at the best possible conditions. In order to achieve the planned effect with the advertising media, MGA is permanently optimizing the respective areas of circulation and the distribution.
A group-wide network of service providers, print shops and paper producers guarantees that the advertising materials can be obtained in a good quality and on time. Every week, more than 300 companies, photographers, lithographers, processing companies and print shops are active to inform the customers of the sales divisions in due time about the latest promotions via brochures or catalogs.
Efficient advertising is first and foremost the combination of creativity, optimized processes and efficient cost controlling. From the first draft layout to the execution of the advertising campaign the experts of MGA monitor the capacities and technical options available at every step. In this context, they also focus on innovative approaches for the development of new processes and their practical realization.
Advertising is unthinkable without images. To accelerate the time-consuming search for adequate images and to make images available for all group companies, MGA also offers a media database with manifold utilization options and an extensive range of services to the sales divisions of the METRO GROUP.
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