METRO GROUP
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PAYBACKIn a hotly contested market like Germany it is particularly important for a trading group to nurture customer relations and to tie customers closely to the company. This can be done successfully with the help of customer loyalty schemes that reward the consumer’s trust in the company with shopping advantages. This is why, in the year 2000, the METRO GROUP launched the PAYBACK card in Germany in its Kaufhof and Real sales divisions.
Customers benefit from a bonus that is credited to them every time they do their shopping. Another advantage is that the retailer can adjust the offer precisely to the wishes and needs of the card holder because he gets to know the customer’s shopping patterns better and better.
With the PAYBACK card customers collect price advantages in the form of bonus points: for every purchase. When paying at the checkout the customer presents his PAYBACK card and his account is then credited automatically with the number of points corresponding to his purchase.
Essential provisions of PAYBACK you will find on the websites of Real *
(
www.real.de), Galeria Kaufhof * (www.galeria-kaufhof.de) and
Sportarena * (www.sportarena.de).
PAYBACK *
www.payback.de
* only German site available
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