Group Communications

28 November 2008
State-of-the-art Real market in Germany opens in Mülheim-Dümpten
We’ve finally got there: On Thursday, 27 November, after almost one year under construction, the new Real cash & carry store has opened at the A40-Center in Dümpten. Offering almost 5000 square metres of retail floorspace, this store promises to deliver state-of-the-art shopping pleasure with a feel-good atmosphere and a range of technological refinements.

29 September 2008
Real now sells products under its own brand
- Over 600 "Real Quality" items already on the shelves
- "Real Bio" and "Real Selection" to follow by the end of the year
- In the medium term, up to 25 % of food sales through private labels
- Detlev Buck to direct private label commercials

27 August 2008
Sabine Bätzing, the German federal government’s commissioner on drug related issues, tests the 'Initiative 18+' from Diageo and Real
Trained sales staff and an innovative till warning system help strengthen compliance with protection of minors legislation.

20 June 2008
'Conscientious buying' - Jogi Löw is the official ambassador of the Real health portal
Internet portal and newsletter deliver information for a sensible, well-balanced way of living.

28 May 2008
METRO Group and Real open the store of the future
METRO Group proudly unveiled its new real,- Future Store today in Toenisvorst, North Rhine-Westphalia, Germany. The first customers to shop at the hypermarket of tomorrow were Dr. Eckhard Cordes, Chairman of the Management Board of METRO Group, and the chairmen of the boards of Deutsche Telekom AG and SAP AG, René Obermann and Prof. Dr. Henning Kagermann. This latest innovation testing ground for the METRO Group Future Store Initiative celebrated its grand opening in the presence of a large number of guests from the worlds of politics and business. The retailing company is confident that the real,- Future Store will provide renewed impetus for innovation throughout the retail sector. Its cutting-edge technologies and innovative shopping concepts provide customers with greater convenience and more information as well as a broader and more enjoyable shopping experience.

24 April 2008
Real to launch its largest advertising campaign ever
Campaign part of the strategic realignment

14 March 2008
Zero, one or two as indicators for appropriate animal husbandry
Real introduces customers to the demands of the German Animal Welfare Association

10 March 2008
Easter prospectus produced to international standard for responsible forestry (FSC)
Real advertising adopts a strong position on sustainable industry

5 March 2008
Real and energy partner technology work together on climate protection
1700 tons less CO2 with 'Wake on LAN'

26 February 2008
Financial support for Easter
Week-long promotion: € 10 money-off voucher

14 February 2008
Employees from Real and Extra to get more pay as from March
The management boards of Real and Extra yesterday resolved to raise the wages and salaries of their pay-scale employees in all federal states by 2.0 % as from 1 March 2008.

17 January 2008
METRO Group sells Extra Supermarket Chain
- 245 stores with sales revenue of €1.6bn sold
- Net debt reduced by around €350m
- Clear focus on hypermarkets